Juanny Barcelò Borges

Design shapes more than objects, it shapes how people live with products, how brands are perceived, and how companies create lasting value.

My work focuses on aligning design, product strategy, and brand development to create meaningful products that support sustainable business growth. Where furniture and product design become tools to build coherent product ecosystems that connect users, spaces, and business goals.

My professional foundation was shaped in Milan, Italy, through experiences with internationally recognized studios including Claudio Bellini Design Group and Roberto Semprini Studio, as well as collaborations with Santiago Sevillano Studio. These experiences fostered a design approach that balances creative vision with technical feasibility, material understanding, and industrial production.

Today, as Design Director at Moho (Savimex Corporation) in Vietnam, I lead design strategy and product development across multiple collections, defining the product catalog, guiding collection positioning, and coordinating design and merchandising teams.

I also contribute to product portfolio strategy, analyzing collection performance and guiding the evolution of the catalog to strengthen brand coherence and long-term market relevance.