Design shapes more than objects. It defines how products are used, perceived, and integrated into everyday life.
My work focuses on the relationship between furniture design, product development, design strategy and creative direction, approaching products as part of a broader ecosystem rather than isolated items.
I see furniture as a structured visual language, where form, proportion, and material create coherent product collections, balancing sculptural expression with industrial logic and brand identity, contributing to both business growth and customer satisfaction.
My professional foundation was shaped in Milan through collaborations with Claudio Bellini Design Group, Roberto Semprini Studio, and Santiago Sevillano Studio, where I developed a strong grounding in both creative direction and industrial production.
Today, I am Design Director at MOHO (Savimex Corporation) in Vietnam, leading design and product development across multiple collections. My role involves defining product direction, coordinating design and merchandising teams, and guiding the evolution of the product catalog, supporting strong year-over-year growth by improving product coherence and strengthening brand positioning.
This website presents a selection of my work and reflects an ongoing interest in form, structure, and design language.
Latest PROJECTS
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Mochi Sofa – 2026
Designed for Moho, the Mochi Sofa explores a softer and more approachable expression through a compact silhouette defined by continuous rounded forms. The backrest and armrests flow into a single gesture, creating a welcoming and visually calm presence. A defining element is the exposed wooden structure beneath the seat, introducing contrast and reinforcing the relationship…
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Booth Design HAWA Fair Vietnam – 2026
Designed for Moho, the booth was organized around a repetitive wooden frame system combined with an open plan that allowed visitors to move naturally through the space. A suspended white volume established a recognizable architectural presence from across the fair, while the interior used warm wooden partitions to define different product environments without isolating them…
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Showroom Design Q1 – 2026
Designed for Moho and opened officially in January 2026. As Design Director, I guided the creative vision and coordinated multidisciplinary teams to shape a showroom that balances a cost-effective approach with a minimal and sophisticated atmosphere. Fixed wooden storages and frames are conceived as “precious stones set in the rock”, providing structure and material depth,…
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Comet Bed – 2026
Designed for Moho and launched in 2026. A contemporary style, defined by flowing forms, clean geometry, and a refined interplay of materials. The design is sculptural and expressive, while remaining visually calm and easy to integrate into a wide range of interiors. The Comet Bed is conceived as a sculptural object within the bedroom. Its…
Juanny Barcelò Borges 