Juanny Barcelò Borges

Design shapes more than objects, it defines how products are used, perceived, and integrated into everyday life.

My work focuses on the relationship between furniture design, product development, and brand identity, approaching products as part of a broader system rather than isolated items.

I see furniture less as individual objects and more as a structured visual language, where form and proportion contribute to coherent product collections, balancing sculptural expression with industrial logic and brand identity.

My professional foundation was shaped in Milan through collaborations with Claudio Bellini Design Group, Roberto Semprini Studio, and Santiago Sevillano Studio, where I developed an approach grounded in both creative direction and industrial production.

Today, I am Design Director at Moho (Savimex Corporation) in Vietnam, leading design and product development across multiple collections. My role involves defining product direction, coordinating design and merchandising teams, and guiding the evolution of the product catalog, supporting strong year-over-year growth by improving product coherence and strengthening brand positioning.

This website documents a selection of my work and reflects an ongoing interest in form, structure, and product systems.