Designed for Moho, the booth was organized around a repetitive wooden frame system combined with an open plan that allowed visitors to move naturally through the space. A suspended white volume established a recognizable architectural presence from across the fair, while the interior used warm wooden partitions to define different product environments without isolating them from one another.

The contrast between the outer white structure and the textured wood elements created a balanced atmosphere that felt contemporary but approachable. Rather than competing with the products, the architecture worked as a quiet framework that supported the furniture and reinforced the overall identity of the collection.