Role: Design Director / Creative Direction
Scope: Showroom Design · Spatial Design · Customer Experience

Challenge
Improve the showroom experience through a cost-conscious intervention while creating clearer hierarchy between key product launches and the broader commercial collection.

Design Response
The showroom was reorganized into two complementary spatial conditions. The front became a museum-like environment where key products are isolated on oversized podiums, while the rear transitioned into a more open domestic setting displaying the wider collections.

Development
The redesign focused on circulation, visual hierarchy, merchandising, and the transition between focused product storytelling and broader catalogue exploration, using the existing space and resources efficiently.

Outcome
A clearer customer journey that allows hero products, broader collections, and different price levels to coexist within one coherent showroom narrative.