Role: Design Director / Designer

Scope: Product Design · Product Development

Challenge

Create a versatile dining chair with a refined identity without relying on expressive or visually complex forms.

Design Response

Serena uses a restrained silhouette and clean proportions as its foundation, with crafted construction and material details introducing texture and character at a smaller scale.

Development

The design focused on balancing structure, comfort, proportion, and detailing, ensuring that each intervention strengthened the product without interrupting its overall simplicity.

Outcome

A refined and approachable chair with enough character to stand independently while remaining adaptable across different residential environments and product settings.