Role: Design Director / Creative Direction

Collaboration: MOHO Kitchen Team

Scope: Creative Direction · Product Development

Challenge

Create an accessible modular kitchen that could deliver a clear contemporary identity while remaining rational, flexible, and appropriate for a value-conscious market position.

Design Response

Modus was developed around essential proportions, clean surfaces, and a clear functional layout. Warm wood and darker finishes create contrast while maintaining a minimal and controlled visual language.

Development

Working with the MOHO Kitchen team, the design focused on modularity, usability, production logic, and flexibility across different spatial conditions, ensuring that aesthetic decisions supported rather than complicated the system.

Outcome

An accessible and adaptable kitchen system where minimal design, functional clarity, and everyday reliability support MOHO’s broader product offer.