Role: Design Director / Designer

Scope: Product Design · Product Development

Challenge

Develop a sofa that combines the visual clarity of contemporary architectural furniture with the softness and comfort expected from everyday residential seating.

Design Response

Florence was designed around clean lines, controlled proportions, and generous soft volumes, creating a contrast between a disciplined external silhouette and a more relaxed seating experience.

Development

The project focused on balancing visual simplicity with comfort, refining proportions and upholstered volumes so the sofa could maintain a minimal appearance without feeling rigid.

Outcome

A versatile contemporary sofa that combines architectural clarity with everyday comfort and integrates easily into a wide range of modern residential interiors.