Role: Design Director / Designer

Scope: Product Design · Product Development

Challenge

Create a more refined upholstered sofa with a premium residential character while avoiding unnecessary formal complexity.

Design Response

Aurora combines generous proportions, textured surfaces, and carefully controlled detailing. Italian residential references inspired the overall character.

Development

The design was refined through material richness, balanced volumes, crafted finishes, and the relationship between soft upholstery and more defined structural lines.

Outcome

A calm and enduring sofa with enhanced tactile and visual value, introducing a more sophisticated expression into the MOHO living collection.