Juanny Barcelò Borges

Designed for Moho in 2025. The showroom is designed, in a strict cost-effective approach, as a journey between two contrasting worlds. At the front, a museum-like gallery presents Moho’s strategic new launches on monumental podiums, elevating each piece as a work of art within a calm, curated atmosphere. Towards the back, the space transitions into a more fluid open-concept environment where the wider product range is displayed. This shift balances exclusivity and discovery, creating a dynamic experience that moves from artistic showcase to immersive exploration.